Meta unveiled a new generative AI ads tool called AI Sandbox, which allows advertisers to experiment with their ads.
This tool helps the advertisers to:
- create multiple ad copies for different target groups while maintaining the main message.
- crop images for different ad formats such as social posts, stories, or short videos like Reels.
- suggests colors, patterns, ad text, and promotional images to help products stand out.
AI Sandbox is currently limited to a select group of advertisers. But, Meta plans to grant access to more advertisers by July and integrate some of its features into their regular ad products by year-end.